The beach plum is cultivated for its edible fruit in N. America, there are some named varieties. The fruit is often sold in local markets and the plant is of potential commercial importance.
Thrives in a well-drained moisture-retentive loamy soil, doing well on limestone. Prefers some lime in the soil but is likely to become chlorotic if too much lime is present. Requires a sunny position Tolerates maritime exposure.
It is a deciduous shrub, in its natural sand dune habitat growing 1-2 m high, although it can grow larger, up to 4 m tall, when cultivated in gardens. The leaves are alternate, elliptical, 3-7 cm long and 2-4 cm broad, with a sharply serrated margin. They are colored green on top and pale below, becoming showy in the autumn.
The flowers are 1-1.5 cm diameter, with five white petals and large yellow anthers. The fruit is an edible drupe 1.5-2 cm diameter in the wild plant.